WordPress web design

Does your website need updating or have you just started a new business? We at Creative Peppers Inc are ready for you. We listen carefully to the requirements that you set so that we can fully understand your content needs, taking into account your functional requirements. In this way, you get a website and a design that works hand in hand and offers you an excellent degree of flexibility and control.

Most websites that we offer use the popular WordPress content management system. WordPress is fantastic because it is incredibly flexible when it comes to providing excellent functionality. There are so many well-supported free and paid plug-ins available, the possibilities are endless. It also means that we can avoid the difficulties of custom software development.

Below are the reasons why you should have an Austin WordPress development website built with us.

We ensure that your WordPress website:

• easily findable in Google
• is mobile friendly
• is aimed at your target group
• suitable for all devices

In addition, you have a permanent contact person at Creative Peppers Inc who specializes in Austin web development and design, and you receive a daily update on progress.

Countless options

Due to the broad knowledge and services of Creative Peppers Inc, there are many aspects that we can take into account for you. The first thing we take into account is, of course, the number of visitors: you want many people to end up on your website. How do we do this? By reaching potential visitors through search engines such as Google. We ensure that the search engine can read your website. By subsequently using SEO, you can score optimally in search engines and attract free visitors to your website. In addition, for optimum user convenience, we always take the structure of the website into account.

A professional website in your corporate identity

In addition to a clear website, Creative Peppers Inc can also provide professional website design in your own house style. Do you not yet have a house style or logo? That’s no problem; Creative Peppers Inc has experienced designers in-house. Even if you have a webshop or want to start, we are happy to be of service. All websites at Creative Peppers are equipped with a Content Management System (CMS) where you can easily manage your website (or webshop) yourself.

It is also important that you use professional images on your website. Do not use standard images such as stock photos, but have the images made by a professional photographer. This photo is unique and contributes to the authenticity and credibility of your website.

Security of your website

From 2017, legislation on the safety of websites has been tightened. It is now mandatory to have an SSL certificate on your website to prevent abuse, fraud and data breaches. All websites that Creative Peppers builds from now on are provided with an SSL certificate. Is your website made for 2017? Then it is important that your website is also provided with an SSL certificate so that the website meets the security requirements laid down in the Personal Data Protection Act. Do you not yet have an SSL certificate? Then don’t wait any longer! Creative Peppers Inc is happy to help you build an SSL certificate on your website or webshop.

Qualitative photos on your website

Often no attention is paid to photos on the website, but a person is mainly visually oriented and therefore photos of what you have to offer or what kind of company you are of great importance. It is important that, if photos come in, that they are made by you or others, unique and high-quality photos. We can also help with this.

Do you want to know more or have a website made?

Looking for a professional website? Creative Peppers Inc can help you with that, whatever products or services you offer. Feel free to contact us to discuss the possibilities. We are happy to help you achieve online success. In addition to building your website, we can also take care of digital marketing for you. You can contact us via 512-888-3966 or send an e-mail to info@creativepeppers.com.

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Digital marketing agency is one of them. We are located in Texas, so always close by to help you. We get in the car and stand on your doorstep. To show you how something works, to go through the plans or to discuss the results. We also use our knowledge of the local market to make you easier to find for customers.

Curious about what we can do for your company as an digital marketing agency at Austin? Read on or contact us and make an appointment. We are happy to stop by for a cup of coffee.

MAKE AN APPOINTMENT WITH DIGITAL MARKETING AGENCY

What we do

At the digital marketing agency, we are centipede. We provide practical advice to help you get started and perform all kinds of work in the field of internet marketing. You can contact us for the following:

● Search engine optimization (SEO)
● Search engine marketing (SEM)
● Social media
● Web analytics
● Conversion optimization

How we do that

Our digital marketing agency at Austin achieves the best results by staying involved. By working together with you and entering into a lasting relationship. We draw up a plan together with which we will generate more revenue for you. And by constantly monitoring we can adjust and improve if necessary. But let’s start with the beginning: attract more visitors to your website.

SEO Austin

Regardless of how you look at it, familiarity is crucial for every company. And you can gain that fame by getting higher in Google because that way you attract more (new) visitors to your website. A high position in the search results is achieved primarily by being relevant to a specific search query. For a specific keyword that people use to find companies or services such as yours.

The importance of location

In many cases, a company from Austin is much more relevant to people from the region than a company from, say, Los Angeles. That is why Google changes the search results based on the location of searchers to show them the most relevant results. And that is exactly what we are anticipating with SEO in Austin. We organize your website in such a way that you are found by people from Austin. Or the environment. Or actually wherever you want to be found.

That’s how SEO works in Austin

To start with, we start with a thorough analysis. We take a closer look at your website to see where we can technically optimize the website. In this way, we provide a stable basis for further work with regard to SEO for Austin. We then do an extensive keyword search, with which we determine the keywords that your target group uses to find companies such as yours.

As a digital marketing agency at Austin, we know the local and regional markets. Thanks to that knowledge and broad competitive analysis, we identify the most useful and promising keywords. We then arrange a Google My Business page for you, we create content that matches those keywords and we build link authority to your authority.

Want to meet the SEO specialist in Austin?

Are you curious about the opportunities for your company? Do you want advice so that you can do your search engine optimization yourself? Or would you prefer to outsource your SEO for Austin? Feel free to contact us and discover what we can achieve for you!

AdWords Austin

In some cases, the return on SEO work may lag behind the investment. For example, the competition is much too large or there is little search for specific keywords. In those cases, it pays to advertise on Google via AdWords. By setting up an AdWords campaign in Austin, you will be at the top of the search results for people from the region in no time.

However, there is a cost involved. Each keyword has an estimated price. You pay that price when people actually click on your ad and go to your website. We call it Pay Per Click (PPC). Do you know that akegain? You can determine how much you want to spend on advertisements. You will therefore never be confronted with surprises (read: high bills).

Why AdWords?

The advertising platform offers you a wide range of options. This way we can define your target group very specifically and ensure that the advertisement is only shown to people who are relevant to your business. That means that we can, for example, set up AdWords for Austin, so that only people from Austin see your ad.

In addition, we can measure precisely what the effect of your campaign is. How many people have seen your ad and how many have clicked, for example. This makes it possible to continuously monitor the results and improve the advertisement. That way we almost always get the maximum return from your digital marketing budget.

Specialist in AdWords for Austin and the surrounding area

Do you want to know how you can set up an AdWords campaign for yourself? Or would you prefer to outsource your AdWords? Our digital marketing agency at Austin has the AdWords specialist who will help you to the top of search results. Feel free to contact and be inspired by the possibilities of advertising on Google!

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Read your site carefully!
Before choosing your keywords, carefully read your entire site. Get to know him through and through. View which keywords are already common on your website with the keyword tool at Google Keyword Planner. Record the most important keywords. Then you can start brainstorming. Suppose you have a digital marketing agency in Austin. Then wanting to be found on just “digital marketing agency” might be a bit ambitious. Therefore try to combine this word with words that apply to or are characteristic of your store. For example, you can make combinations by focusing on:

• The location (digital marketing agency Austin, Austin digital marketing agency)
• The price (competitively priced digital marketing, exclusive digital marketing)
• Type of services (SEO, website analysis, social media marketing)

Adwords Keyword Planner
A useful tool to see how much is searched for the keywords you choose is the Google Adwords Keyword Planner. I take “Austin digital marketing agancy” as an example. To get to the Keyword Planner in Adwords, I click on Tools and Analysis in the top right corner of the green bar. Then I click on Search New Ideas for Keywords and Ad Groups at the top left. Then I type here “digital marketing agency Austin”. I now get a list of results, I click on the right-hand keyword Keyword ideas tab. Here I can see that these words are searched 210 times a month on average and that the competition for these words is “Normal”. So it’s a suitable keyword to start focusing on. Below that I find a whole list of related keywords that I could possibly use. This tool is therefore also ideal for gaining more inspiration!

Make a selection
When you have a list of possible keywords, it is important to determine which keywords you want to focus on. It makes no sense to optimize your site on 20 different keywords because then you won’t be able to find any of those 20 words properly. When you start with search engine optimization (SEO), 4 or 5 keywords are enough to get you started. Choose the right keywords that are already mentioned a lot on your homepage and other pages and words that are frequently searched for on a monthly basis according to the Keyword Planner. When there is a lot of competition in certain words, this is not immediately a reason to exclude these keywords. There are in fact ways to score well on these words.

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You can find the most diverse names for companies that ‘do something with digital’. That can be service providers working in the field of digital marketing, IT infrastructure, website development or website design or the development of customized software. And the great thing is: there is no clear definition for many of those terms.

The term ‘digital agency’ is thus widely used. In the United State too. Even internationally there is a big difference in use. So it’s time for a clear outline. For once and for all.

Digital fields
To arrive at a clear definition, we first examine the services of similar companies. These agencies (or company or studios or consultants, or whatever they call themselves) have one thing in common; they work in one or more of the following (professional) areas:

• Strategy (for example advice, research, planning)
• Design (UX design, visual design, concept)
• Technology (development, infrastructure, data)
• Advertising (promotion, PR, marketing services)

Specialism and accents
But with a list of services you are not there yet. Because the differences in name are precisely the relationship between these areas, the specialty, or accents that an agency places within the service to customers. The DDA, the digital agency industry association, uses the following definition:

“Digital agencies are not consultancy clubs (who advise on the digital domain), nor are they advertising agencies (who partly broadcast their communications via the digital channel). We are makers. Builders. Inventors.”

Not a really clear definition yet. Although inventors sound cool. We can already describe two types of agency that are certainly not covered by the definition:

Consulting agency
Consultancy firms are not digital agencies. The focus within these companies is primarily on research and strategy. And although the service sometimes goes far beyond advice, it is the core of the service.

Advertising agency
Advertising agencies have of course also increasingly focused on digital channels in recent years. Nevertheless, the focus within these types of companies is usually more on marketing, marketing communication, PR and often also graphic design. Both off and online channels are used for this. Often the services that a digital agency offers are also offered. Although an advertising agency will also collaborate with partners in this field to realize these projects.

Reasoning further this way, quite a number of agencies and types of companies occur that offer the services of a digital agency but are not. By also looking at the type of clients and looking at the business model you could come to the following classification.

Design agency (Design Agency, Branding Agency)
Design agencies are active in the field of concept and design. This can be both digital and printed matter. Branding is often a part of the services, just like advice and strategy within the field. We work with partners for technical implementation or advertising. Design is the core business of a design agency.

Interactive agency (Interactive Agency, Crossmedia Agency)
An interactive agency is working on digital experiences at the interface of innovative technology, design and multimedia. Clients are often advertising agencies. Sometimes complete sites are delivered. Often the emphasis is on a certain element within a site or campaign. Video and motion design are regularly part of the work.

Engineering Agency (Web development, Software Agency, technical web agency)
Development, technology and code. These agencies focus purely on the underlying technology of digital solutions. Think of the more technically complex projects. Various code languages, tools, systems, techniques and platforms are used for this. Strategic advice is also sometimes provided. This is then limited to issues in the field of technology.

Design Innovation
Agencies that focus on design innovation use design and knowledge to develop innovative products and ideas. These can also be digital solutions. In many cases, all areas are used to develop prototypes and ideas, but the main emphasis is on strategy and design.

Creative Agency (Creative Agency)
A creative agency is a fairly generic name. You will find the name in totally different branches and within a variety of fields. This blog naturally refers to an agency that focuses exclusively on digital (end) products. The work is similar to that of an advertising agency: copy, concept, strategy, marketing and production. But only on digital (usually internet) channels. Usually a creative agency focuses more on the visual and creative aspects. Technology and strategy are secondary.

Digital Marketing Agency
Digital Marketing Agencies work on online marketing campaigns, Search Engine Optimization (SEO), Search Engine Advertising (SEA), conversion optimization, e-mail marketing and lead generation. Strategy and Advertising are the most important spearheads. On a technical level, a lot of use is made of existing solutions. Projects always have a marketing objective and are often campaign-based.

Of course the above list of companies and names is not complete. But it does provide a good picture of where the differences lie between companies that work in the online, web or digital field.

What is a Digital Agency?
With the above segmentation, we at least know what a digital agency is not. According to Ravi Mann, President of the Austin digital marketing agency “Creative Peppers Inc“, the definition of a digital agency is:

“A company that offers creative, strategic and technical development of screen-based products and services.”

That might be a bit short through the bend. And from 2008. Certainly in view of the developments in recent years and more and more specialist approach of agencies.

In addition to the above definition and in comparison with the other types of agencies, a digital agency focuses on more complex digital projects where different disciplines come together.

The focus is on the construction of platforms or products. A digital agency often plays a role in setting up and implementing a digital strategy for their customers. Given the nature of the projects, customer relationships are often long-term.

Projects can have a marketing or business objective. Due to differences in emphasis in services or expertise, you can also distinguish between ‘normal’ digital agencies, full service digital agencies and digital product agencies.

Full Service Digital Agency
A full service digital agency distinguishes itself first and foremost by the size of a ‘normal’ digital agency. It is often the larger companies within the industry.

Within these companies, the focus is more on marketing objectives and large campaigns. Despite the fact that all disciplines are covered and all disciplines are in-house, a large part of the turnover comes in most cases from advertising.

Digital Product Agency
A digital product agency has the same competences as a ‘normal’ digital agency. What distinguishes these companies is that they focus more on the development of digital products for customers or themselves. Think of plugins, chatbots, Software as a Service (SAAS), etc.

Wrap-up
Many types of companies are engaged in the development of digital products or services. And there will be more and more. Due to the rapid development of the discipline and market, a concrete definition is sometimes difficult. Also because there are more and more specializations and applications of ‘digital’.

This overview is therefore not exhaustive, but mainly aims to provide insight into the differences and similarities between companies that are active at the intersection of IT, business, data, internet, digital marketing and software.

And are you looking for a digital agency? You are welcome at Creative Peppers Inc! With a friendly team of developers, designers and strategists, we work on added value for our customers every day.

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